5 Trends Shaping The Future of Retail Strategy & Execution

Published by Emarsys

The retail industry is no stranger to disruption. At every turn, successful brands have learned to pivot and adopt the right strategies for the moment. Today is no different. Executives planning their 2023 strategies face numerous challenges, including:

  • The increased complexity of the commerce experience
  • Supply chains still have kinks
  • Competition is growing — and it’s everywhere
  • Inflation is shifting customer behaviors and demand patterns — again:
  • Organizations are reevaluating their total technology spend

This whitepaper explores five trends shaping the future of retail strategy and execution, and offers

actionable next steps that retail executives can use to meet these challenges head-on.

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