How Top IT and Marketing Teams Can Move from Customer Experience to Experience Innovation
Published by Emarsys
Customer experience (CX) has historically been a marketing team mandate to innovate across sales, service and commerce. But retail teams have increasingly realized that leading-edge CX is a holistic proposition, requiring every department to work in unison toward a greater mission: customer obsession. To get there, teams are leaning on a robust technology stack powered by enormous amounts of rich data. They also need a highly informed gatekeeper with cross-functional visibility who understands the big picture and can pull it all together in a way that makes it actionable.
This white paper explores how IT leaders can serve as change agents and are uniquely positioned to collaborate with marketing to more effectively create CX strategies that drive business results faster than ever before.