The North Star Playbook
The North Star Framework is a model for managing products by identifying a single, crucial metric (the North Star Metric) that best captures the core value...
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SugarCRM Expands Ecosystem; Omnichannel Capabilities
SugarCRM has leveraged IBM and other strategic partnerships to broaden its omnichannel appeal to enterprises, making Sugar a strong alternative to Salesforce.com,...
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La guida dell'esperto IT all'AI e alla gestione dei contenuti.
Più del 60% dei CIO afferma che entro 5 anni l'intelligenza artificiale (AI) e l'apprendimento automatico saranno fondamentali per il loro...
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Published: Nov 08, 2022
Relationship Marketing: Drive revenue, create personalized experiences, and deliver a unique value exchange across the entire customer lifecycle
With the recent drive towards consumer privacy over the last decade, the environment for brand marketers is changing fast. As the world evolves, so does...
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8 Higher Ed Digital Experiences Make The Grade
The digital-first future is here, and higher education institutions are figuring out how to make the most of it. For universities, this often means ingratiating...
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The North Star Playbook
Het North Star Framework is een model voor het beheren van producten door een enkele, cruciale meetwaarde (de North Star Metric) te identificeren die het...
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The Ultimate CX Agent Guide
Customers have embraced technology to manage all aspects of daily lives, setting off a digital disruption that forever changed how businesses interact...
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Published: Jun 07, 2023
Video Marketing Trends to Watch in 2023
As the saying goes, “a picture is worth a thousand words”. In the modern world of marketing, videos have become one of, if not, the most effective...
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Published: Sep 22, 2023
Transforming From Transactional to Conversational Customer Care
This guide helps you discover how the WhatsApp Business Platform can be a critical component of your digital transformation – helping you move past...
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How to Build a Revenue Engine for a Digital-First World
As in-person events take a backseat to digital experiences, and companies look to maintain momentum without in-person interactions, having an up-to-date...
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Published: May 26, 2023
Video Marketing Trends to Watch in 2023
As the saying goes, “a picture is worth a thousand words”. In the modern world of marketing, videos have become one of, if not, the most effective...
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Published: May 26, 2023
Future of Shopping: Your Guide to a Successful Live Commerce Strategy
Live Commerce has exploded onto the E-Commerce scene with China leading the way in terms of growth and market penetration. In fact, E-Commerce sales as...
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How Businesses Drive Digital Engagement in a COVID World
The threat of COVID-19 has caused companies to quickly switch to remote working, with almost anyone who can work at home being asked to do so. However,...
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Published: Jun 06, 2023
Maximizing the Potential of Video Cloud Technology for Brands: A Guide to Engaging and Connecting with Your Audience
As the use of video continues to grow in the digital age, businesses are facing numerous challenges when it comes to creating, managing, and delivering...
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